Several MediaPost reporters are on the beat today covering OMMA RTB in LA. Plenty of great content is coming out of the conference, and a good place to get the lowdown is via our Raw blog posts.
Below is a "title page" of sorts of relevant posts from today's conference:
Cadreon Poised To Buy Air Time, Without The Air Quotes
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RTB Marketers Stand Out -- Next To Direct
Sale Luxury Advertisers
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Not All Media Planners Are Tech Savvy
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RTB: Do We Have Real-Time Analytics ..Or Not?
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Making The Most Of Premium Content Buys
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Lenovo's Milner Is Mad As Hell And Isn't Going To Take It Anymore
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Lenovo: Tech Perfection Takes Time
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Lenovo Digital Chief: Long On RTB
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