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Several MediaPost reporters are on the beat today covering OMMA RTB in LA. Plenty of great content is coming out of the conference, and a good place to get the lowdown is via our Raw blog posts.
Below is a "title page" of sorts of relevant posts from today's conference:
Cadreon Poised To Buy Air Time, Without The Air Quotes
-RTB Marketers Stand Out -- Next To Direct Sale Luxury Advertisers
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Not All Media Planners Are Tech Savvy
RTB: Do We Have Real-Time Analytics ..Or Not?
RTB: Timing Is Everything
Making The Most Of Premium Content Buys
Lenovo's Milner Is Mad As Hell And Isn't Going To Take It Anymore
Lenovo: Tech Perfection Takes Time
Lenovo Digital Chief: Long On RTB
"Sex, Drugs, And RTB"