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Why Consumers Do What They Do

  • ClickZ, Friday, July 26, 2013 11:41 AM
Bryan Eisenberg believes top organic rankings occur once marketers begin to understand the influential factors around clicks and downloads on a company's Web site. Analytics gives marketers the numbers, but marketers also need to understand human behavior and why people do what they do. So he segments behavior into four categories: Competitive, Spontaneous, Humanistic, and Methodical. Read the article here.

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