The new high-definition digital signs both measure over 15 feet by 7 feet, for a total surface area of over 105 square feet per sign. They carry synchronized content and are positioned directly above the entrance to the security area for Terminal 1, ensuring that they will be noticed by the vast majority of the approximately 4.6 million passengers who depart from the terminal every year.
For the first 18 months the signs will carry ads exclusively for brands owned by Paris-based global luxury goods maker LVMH, including Christian Dior, Donna Karan, Marc Jacobs, Bulgari, TAG Heuer, Kenzo, Belvedere, Hennessy, Parfums Givenchy and Louis Vuitton. Not coincidentally, Terminal 1 is also home to a number of high-end boutiques purveying products from just these very brands to all those well-heeled globetrotters.
In May JCDecaux unveiled a new digital “spectacular,” measuring 50 feet long and about five feet tall, above the entrance to JFK’s Terminal 8; the sign’s 688,000-pixel display makes it the largest digital sign at JFK. According to JCDecaux, nine million passengers traveled through Terminal 8 in 2012. JCDecaux also recently unveiled its new “Prestige Digital Network,” composed of three dozen 70-inch HD screens, at Newark Liberty International Airport.