• Turn, Monday, July 29, 2013 2:23 PM

In a company blog post, Turn revealed the results of a man vs. machine campaign optimization test. The company pitted an "expert campaign optimizer" versus the Turn Campaign Suite, and the test was done using a "recognized nationwide amusement park" brand.

"The results of the manual optimization proved that manually managing data usage in a real-time environment is just not sufficient. The advertiser’s chosen key performance indicators, CTR and CPC, were missed by more than 30 percent," Turn's blog post says. They also wrote that their machine was able to beat the advertiser's CTR goal by 133% and the CPC goal by 16%.

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