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How To Pull Data From PLAs Into Text Ads
- Search Engine Watch, Thursday, August 1, 2013 12:56 PM
Alistair Dent gives us some tips on writing product listing ads that contain specific parameters aimed at pulling in the values from the Google Spreadsheets document. He explains how the marketer can force regular text ads -- non-PLAs -- to include prices, discounts, previous prices, and more. It's about turning text ads into PLAs. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.