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'RTB Isn't Nirvana, But It's A Pretty Big Deal'
- Business2Community.com, Thursday, August 1, 2013 2:03 PM
Bussiness2Community.com wrote a post today asking whether or not it's "really time for your brand to be 'RTB.'" The article covers the basics of real-time bidding (RTB), and gives examples and ways it can be applied. The article also raises two issues with RTB - viewability and premium inventory.
"RTB isn't nirvana, but it's a pretty big deal," the article says. "[It] is still young. While not perfect, it's only going to get better."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.