Mobile real-time bidding (RTB) ad exchange Smaato this week hired Andy Vogel as senior vice president of premium advertising in the Americas. According to the release, Vogel will be
responsible for "developing a premium brand sales team in the U.S."
“Programmatic is becoming an essential part of the direct media buying channel for agencies and brands, and
with mobile RTB growing at a much faster pace than online, it is even more important for leading mobile RTB exchanges to build a high-touch demand team,” stated Vogel. “Brands and agencies
are eager to learn and buy mobile media at scale while ramping their mobile advertising spend.”