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'Do Not Track' Features Could Change The Programmatic Space

The Guardian posted an article exploring how "Do Not Track" features could affect the programmatic advertising landscape. The article also looks at cookie-less solutions to behavioral targeting, such as "device fingerprinting" and device recognition.

"The threat of cookies becoming increasingly restricted – or indeed a thing of the past – as well as new technologies appearing, are all signs of an imminent shift in the programmatic advertising landscape. Brands need to ensure their websites are consumer-friendly, while advertisers should be exploring alternative ways in which they can permeate the programmatic space and continue to reach their audiences," The Guardian wrote. 

Read the whole story at The Guardian »

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