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RTE's Mullen: Programmatic Needs 'More Standards'
- The Drum, Wednesday, August 7, 2013 12:18 PM
The Drum has reported that Conor Mullen, commercial director for the Irish broadcaster RTÉ, has called for "more standards" in programmatic trading. Mullen hopes that an increase in standards will "cut down on video and display ad misplacement."
