• by Amy Corr  @MediaPostOTL, August 7, 2013

KRAFT launched a series of Spanish-language TV spots promoting its Mac & Cheese using the tagline “Sabemos que te va a encantar” (We know you’re going to love it), which is similar to its general market tagline, “You know you love it.” The first ad describes a forbidden love… of macaroni and cheese. A young boy loves going to a particular girl’s house after school because her house has an endless supple of mac and cheese. Let the young lady down easy. See it here. The next ad shows a Latino boy surrounded by family at dinnertime. His mother believes serving mac and cheese would make them less Latino, but the young boy is proud of his family and heritage and knows that won’t happen. Watch it here. In the final ad, a mother doesn’t want to be seen buying mac and cheese, so she sends her husband out late at night in a rainstorm, driving his daughter’s car, to buy it. Did I mention he’s also dressed as a woman while making the rogue purchase? See it here, created by CP+B.

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