Click-to-call is one of
the most convenient features on the Web, especially for mobile.
There's a feature from j2 Global called eVoice that enables business owners to place a button on their Web page, blog post
or email that when clicked prompts the customer to enter their phone number. The eVoice system then calls the customer's number and connects the dialer directly to the business.
The
service comes complete with a local or toll-free number that marketers use to build a direct connection from the consumer online to the physical business. An automated attendant lets the company route
inbound calls wherever they want to receive them similar to Google Voice.
Keith Lorren, CEO of Keith Lorren Spices, uses the tool. He says the eVoice click-to-call feature makes it easy for
customers to connect with the business by clicking a button on the Web site. The button at the bottom of the page routes the caller to the company's landlines
where they can ask questions or place orders from a desktop or mobile device. He stumbled onto the eVoice service after calling another business that uses it.
The click-to-call feature removes
the barrier of getting a consumer to pick up the phone and call, whether it's for more information, a service request, or to place an order.
Aside from click-to-call, eVoice offers
features like local or toll-free numbers, auto attendant, call recording, mobile apps for iOS and Android devices, and voice-to-text transcriptions.
An interesting feature links the call with
CampaignerCRM, a CRM system from j2 Global. One click on a phone number in a CampaignerCRM record will call the contact directly, eliminating the need to look up the number, or dial it manually. The
call then gets logged and reported in the database.