Around the Net
RTB Can Get Full Benefits Of Location Data
- Business Insider, Friday, August 9, 2013 1:31 PM
Business Insider wrote that real-time bidding (RTB) is the future of both digital and mobile advertising, and they explored the question: Who will be the winners and losers? It writes that RTB could make the different in mobile because it can help "solve the CPM problem" and tap into the full benefits out of location data.
