Around the Net
Commentary
Where Conversational Meets Programmatic
- ClickZ, Friday, August 9, 2013 1:38 PM
ClickZ today published an article detailing the intersection of conversational marketing and programmatic. "By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves and their marketer partner. It's the audience, after all, that they both covet."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.