Commentary

DPAA Summit To Focus On 'Video Everywhere'

The Digital Place-based Advertising Association revealed its agenda for its sixth annual summit, “Video Everywhere,” which will explore ways to integrate place-based media with the rest of the evolving media landscape.

DPAA president and CEO Barry Frey explained: “With the advent of mobile, tablets and the Web… planning and buying are no longer tethered to television alone. Consumers are encountering video content everywhere; out of home, in specific venues and on the go.” The DPAA summit will address the opportunities created by the confluence of these channels with digital place-based media.

The summit’s confirmed speakers include Phil Cowdell, president of client services for GroupM; Rupert Day, global CEO of tenthavenue; Bob Liodice, president and CEO of the Association of National Advertisers; Barry Lowenthal, president of The Media Kitchen; Kristian Magel, executive vice-president and director national broadcast at Initiative U.S.; Lyle Schwartz, managing partner and director of research and marketplace analysis for GroupM Worldwide; and David Verklin, operating partner at Calera Capital.

advertisement

advertisement

The DPAA “Video Everywhere” summit is scheduled to take place Tuesday, Oct. 22 at the Hilton New York. The following day attendees can double down on their digital video expertise at MediaPost’s own Video Insider Summit, scheduled for October 23-25 at the Montauk Yacht Club Resort and Marina in the Hamptons, N.Y.

Next story loading loading..