NEW! Infiniti's 'Factory of Life' Breaks Free From Conformity

InfinitiWith all the conformity and cookie-cutter men and women, this car ad is a cross between the movie “Gattaca” and Eminem’s “The Real Slim Shady” music video. “Luxury never felt so liberating” in an ad for Infiniti’s Q50 model. The ad takes places on a high-tech assembly line, where men and women conform by wearing the same outfits, hairstyle and makeup. Plus, they have to drive the same cars, either a Mercedes or BMW. Boring. One man is clearly uncomfortable with the forced structure, and his need to break free is aided by a glitch in the computer system, where a woman appears onscreen to tell the man: “It’s in your pocket.” That's where the key to an Infiniti Q50 is found, prompting him to flee the assembly line, outrun robots and find the Infiniti Q50, already programmed for him personally, in the parking lot. See it here, created by TBWA\Chiat\Day LA.



1 comment about "NEW! Infiniti's 'Factory of Life' Breaks Free From Conformity".
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  1. Taylor Wray from Kantar Retail, August 14, 2013 at 11:47 a.m.

    I noticed this ad for the first time last night. Thought it was pretty provocative and strongly evoked Apple's "1984" ad:

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