• by Gavin O'Malley , Staff Writer @mp_gavin, August 19, 2013

The secret to mobile marketing success can be found in a quote from “Fast Times at Ridgemont High,” according to Dan Israel, strategy lead of the mobile and multiChannel practice at SapientNitro. In his “five-point plan” to dating, the slippery character Mike Damone told his young protégé Rat: “Wherever you are, that’s the most important place to be.” That’s the exact message marketers need to send to mobile consumers, Israel told attendees of Mediapost’s Mobile Insider Summit, on Monday. “You need to be able to cater to where they are,” Israel said, noting that he got the original idea from MediaPost’s Steve Smith.