Around the Net
Commentary
The Lowdown On Programmatic
- Econsultancy, Monday, August 19, 2013 1:01 PM
Econsultancy has posted an article covering "the mechanisms that underpin programmatic." The article spells out the basics of programmatic without hyperbole, and writes that "RTB technology [has effectively removed] the need for multiple ad networks, who were in reality selling overlapping publisher inventory on pre-agreed terms."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.
http://econsultancy.com/us/blog/63254-programmatic-media-unpacked-part-two