Clients, whether internal or external, and search marketing experts don't always see eye-to-eye on projects. Brittan Bright shares her thoughts on overcoming the most common differences in opinion between clients and experts, along with recommendations for how to get things back on track. SEO professionals not only need to know how to optimize for search, but they also need business negotiation skills. Empathy is key. Know the history behind the initial decisions. It creates a better, long-term relationship. Read the article here.