• by Gavin O'Malley , Staff Writer @mp_gavin, August 20, 2013

Attendees of MediaPost’s Mobile Media Summit can be forgiven for seeing the world through mobile-colored glasses. When it comes to their “omni-channel” strategies, however, they need to think bigger, according to Johann Huber-Gutierrez, Chief Innovation Officer at TechReactor.com. “Sometimes we forget that ‘omni-channel’ is not just about mobile,” Huber-Gutierrez told summit attendees on Tuesday. Sure, mobile may be the unifying element in a true “omni-channel” model. But, as Huber-Gutierrez stressed, “This is about breaking down silos.”