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How To Use AdWords Campaign Experiments

  • PPC Hero, Friday, August 23, 2013 12:29 PM
Jacob Fairclough shows us how to use AdWords Campaign Experiments (ACE), which he calls a much overlooked AdWords feature. It allows marketers to test structural changes, bid changes, new keywords, or modify events within campaigns. Fairclough details how to get started by determining the ratio of the split test, what marketers should test, and the length of the experiment. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.