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Bing Product Listing Ads On The Way

Rich Bowen tells us about a paid shopping ad unit that Bing engineers are working on that will appear in search results, similar to Google Product Listing Ads (PLAs). He explains that when Microsoft rolls out the new product search ad, it will replace Bing Shopping. Bing will offer both free and paid solutions to promote products on the Yahoo Bing Network search result pages. The platform will offer this through Rich Captions and Product Ads.

Read the whole story at Microsoft Bing Ads »

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