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RTB, Transparency, And The 'True Value Of Media'

  • ClickZ, Monday, August 26, 2013 11:32 AM

"With more transparent buying at the URL level via real-time bidding (RTB), and a renewed interest in native advertising…it will be very hard for publishers to generate fictitious traffic and fool the buyer," ClickZ wrote today. The article discusses the "renewed interest" in quality inventory - which includes suspicious-free inventory - and how RTB and transparency could be the keys to finding what the article calls "the true value of media."

Read the whole story at ClickZ »

1 comment about "RTB, Transparency, And The 'True Value Of Media'".
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  1. Tyler Loechner from MediaPost, August 26, 2013 at 11:38 a.m.

    http://www.clickz.com/clickz/column/2290888/the-true-value-of-media?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ClickZExperts+(ClickZ+-+Columns)

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.