- BtoB, Tuesday, September 3, 2013 4:48 PM
BtoB Online posted an article today titled, "Programmatic ads take hold in tech marketing." The article says, "Programmatic ad buying is growing rapidly, and its impact on technology marketing is
significant. The proliferation of Big Data -- along with the abilities to parse those data and to automate ad buying and serving -- is helping tech marketers better reach technology decision-makers
with relevant messages and offers."
Read the whole story at BtoB »
