- eMarketer, Wednesday, September 4, 2013 11:32 AM
The cost per click for product listing ads continues to rise. In July 2013, CPC for PLAs reached $1.59, compared with $1.04 in the year-ago month. Rising prices will force advertisers to plan buys
better, according to eMarketer, which points to numbers from Marin Software.
Read the whole story at eMarketer »
