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Mobile Secondary Signals Create Tracking Challenges

  • ClickZ, Wednesday, September 4, 2013 11:31 AM
Jeremy Hull believes the future of search marketing resides in mobile. He starts by analyzing how and why traditional search marketing -- paid and organic -- works on non-mobile devices through real-time intent, and the ability to track actions. The mobile challenge becomes new secondary signals, along with tracking, formats, and voice search that marketers will need to address.

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