Around the Net
Yahoo!7 Sydney Goes For Google, Drops Bing Ads
- BRW, Thursday, September 5, 2013 3:33 PM
A Yahoo!7 spokeswoman tells Caitlin Fitzsimmons that Microsoft made a decision to launch Bing in Australia without managing the migration of advertisers from the Panama platform, so the engine in Australia took measures that will see a majority of its search inventory transition to the Google Ad platform.
