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Tech Changing The 'Art And Science' Of Advertising
- MIT Technology Review, Friday, September 6, 2013 11:36 AM
MIT Technology Review posted an article titled, "The Evolution of Ad Tech," which highlights how the industry went from "Mad Men to Math Men." The article wrote, "The big promise of real-time bidding in online advertising is increased efficiency, increased effectiveness, and ultimately, increased profits for the advertiser and a tidy sum for the publisher as well. And it’s that promise that has poured so much cash and attention into the ad tech space."
