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An Analytics Exec's Do's And Don'ts

  • ClickZ, Friday, September 6, 2013 1:28 PM

ClickZ today posted an article titled, "Real-Time Confessions From an Analytics Executive." The article gives some do's and don'ts for buyers, vendors, and investors, including that buyers need to "clearly understand [their] objectives before…shopping for solutions."

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.