• by Gavin O'Malley  @mp_gavin, September 9, 2013

Social media software provider Livefyre has acquired publishing services start-up Storify, the companies announced Monday afternoon. Financial terms of the deal were not disclosed.

“Livefyre is now the only real-time platform that enables both editorially created and automated curation of social content,” Jordan Kretchmer, Livefyre CEO, told Online Media Daily. “We plan to make this capability available in all of our real-time applications, which opens up completely new possibilities for how social content can be integrated into Web sites, mobile apps, native ads and television broadcasts."

Per the deal, Livefyre plans to integrate Storify into its StreamHub platform.

Founded in 2010, Storify says it is currently used by nearly 1 million journalists, agencies and brands, from BBC, CNN, and The Wall Street Journal to Ford, GE, and HBO.

Eying a broader audience, Storify also helps non-professionals pull together information from social media -- including tweets, videos, photos and various links -- and build stories that include both content and commentary.

Earlier this year, Livefyre closed its third round of financing, which totalled about $15 million.

Launched in 2009, the company has expanded from a system for social commenting to a platform powering live chat, live blogs, instant messaging, content curation and other social features through its StreamHub product.

Publishers use the software-as-a-service platform to improve social interaction on their Web sites and other digital properties. Livefyre now claims roughly 400 enterprise customers, including from AOL Tech and Dow Jones/Wall Street Journal, to CBS, Conde Nast and Fox News.

Last month, Livefyre hired Sankar Patel, formerly digital director at Carat USA, to head up a burgeoning native-adverting strategy. Storify co-founders Xavier Damman and Burt Herman will join the Livefyre team, along with employees from its product, engineering and support teams.

Damman will continue to oversee the Storify product, while Herman will lead relations for all of Livefyre’s editorial users and partners.