Advertising guru and Tory peer Maurice Saatchi was at Foyles bookstore in Charing Cross Road last night to launch Books Are My Bag, a campaign to promote High Street bookshops. More than 1800 shops
will distribute a quarter of a million canvas bags, with the Books Are My Bag logo, to encourage readers to display their love and support for local bookshops while encouraging others to do the same.
Funnily enough, there hasn’t been much sign that online giant Amazon is getting involved.
Read the whole story at The Evening Standard »