If it's not too early to talk about Super Bowl advertising, it's not too early to start running holiday ads. Kmart has, in fact, aired its first such ad. The spot
touts Kmart's layaway program. It features a gingerbread man sneaking up on a woman working in an office cubicle. A voiceover says: "Don't let the holidays sneak up on you. Shop early with Kmart free
layaway… Kmart. Get in, get more Christmas."Read the whole story at Advertising Age »