LiveIntent, a real-time ad platform for email, today announced a partnership with MediaMath that will allow for programmatic access to display inventory in emails available exclusively
on LiveIntent's exchange. "Just as advertisers use MediaMath's T1 to execute display, mobile and social campaigns, they are now able to bid on the LiveIntent Exchange to win premium ad space in email
newsletters," the company wrote in a release.
The Wall Street Journal, Meredith, and The Weather Channel were named as publishers that will now have email ad impressions available for programmatic trading.