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RTB Is 'Not Just Hype'
- Search Engine Watch, Friday, September 13, 2013 3:54 PM
"It's not just hype. Real-time bidding really is set to become huge," Search Engine Watch wrote today. The post breaks down why RTB's targeting capabilities and the auction are so
important, and compares programmatic buying to traditional display.
Read the article at Search Engine Watch.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.