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How Infinite Scroll Affects SEO

What about infinite scroll on a search engine -- the task of scrolling down to the bottom of the page and it automatically updates content at the bottom? Most engage with infinite scroll more frequently on Facebook and Twitter. As Andreas Pouros points out: "Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation." She tells us about the impact of this on search engine optimization and alternatives to make it work.

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