REVOLVING DOOR: Publicis Seattle Hires EVP, Head of Strategy

Publicis Seattle named Britt Peterson Fero as executive vice president & head of strategy. Fero joins the agency from Cole & Weber, where she was a partner and director of growth strategy. Fero reports to Scott Foreman, CEO, of the office. Fero is a Publicis alumna, serving as director of development and innovation in Seattle in from 2004 – 2007. Prior to that, she worked at Fallon & Duffy Design in Minneapolis and New York leading brands such as United Airlines, Starbucks, Virgin Mobile and Bahamas Tourism. Publicis Seattle recently won the Eddie Bauer account, and counts T-Mobile, Seabourn, and Les Schwab among its clients.
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