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How To Retarget In Search

  • YouTube, Thursday, September 19, 2013 1:05 PM

A video from Distilled about remarketing explains how Google rolled into one code remarketing information that pulls the data from Google Analytics into AdWords. Remarketing lists for search ads allows marketers to pull the targeting power of display remarking into search campaigns. Jasmine Aye and Anthony Coraggio outline how this is done in a video. Other remarketing channels include YouTube videos. They explain how to target consumers with other remarketing lists and send them back to the brand's site.

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