With all the changes happening in our industry, conferences like this offer the chance to learn about some of the new, hot topics. Like social media. No, wait, that’s becoming old hat already. I meant programmatic buying, or perhaps native advertising, the ad ingénue of the week.
It’s all there this advertising week, along with the usual A-list entertainment, and other festivities. It’s a great opportunity to bounce around, see people I haven’t seen in a while, and of course keep up on the ever-changing landscape of the business. The problem is that next week is another industry event. Then another one the week after, and so on. Who has time to go to all of these events? Has anyone noticed this proliferation besides me? Given that it’s virtually impossible to show up for most of them, I thought about what makes my short list, and why.
Summer was officially over on Saturday. But cheer up, we are now officially in conference season!