Deutsch New York hired Kerry Keenan as chief creative officer and partner. Keenan replaces chief creative officer Greg DiNoto and starts work on Sept. 30. In the past year under CEO Val DiFebo’s
leadership, Deutsch NY has recruited Brent Vartan as chief strategy officer, Anush Prabhu as chief channel planning & investment officer, and Michael Goldberg as chief marketing officer. Keenan
joins the agency from Half Irish which she co-founded earlier this year with producer Nathy Aviram. Half Irish specializes in branded and original content. Prior to that she was global executive
creative director at Y&R and founder of YR Entertainment.