• September 23, 2013

Critical Mass has created a data stream via Twitter called "Buzz Off." It charts the real-time buzz of Advertising Week as it unfolds, and "mobile" is dominating the early goings.

See the big yellow space -- the one that takes up more than half the chart -- on the below picture? That's mobile.

The top 10 buzziest words at presstime are below:

1. Mobile
2. Influence
3. Engagement
4. Storytelling
5. Creativity
6. Innovation
7. Targeting
8. Mobile Advertising
9. Native Advertising
10. Programmatic

Check it out for yourself.