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What If Marketers Had To Invite Consumers To View Ads?

Danny Chadburn poses an interesting question: What if Web ads became opt-in? He provides some examples of similar laws that have passed, and contemplates what would happen if marketers could only advertise to people who had actively welcomed their business ads into their digital world. He doesn't call out any one type of ad, such as search or rich media, but rather looks at the entire advertising landscape.

Read the whole story at Econsultancy »

1 comment about "What If Marketers Had To Invite Consumers To View Ads?".
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  1. Mike Einstein from the Brothers Einstein, October 1, 2013 at 7:22 p.m.

    I'm confused...with no ads, how would I know there was anything to opt-in on? Wouldn't I need to see an ad about it, first? Maybe the IAB should use TV to air an opt-in campaign for Internet ads. That way, when nobody opts-in, TV can take the blame.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.