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Bringing Social Into The Moment Of Truth

  • Moz, Tuesday, October 1, 2013 12:50 PM
Yep -- the moment of truth that Brian Solis talks about in his latest post details the search discovery process on an engine, but what happens when that discovery happens on a social site? He believes it's the next question in the evolution of online marketing. The new generation of connected consumers rely on a network of relevance -- not just search engines -- as an alternative and efficient means of guiding decision-making. Read the article here.

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