MTV has already ceded the music video domain to YouTube. Now the Google-owned video service is crown the achievement with its own version of the VMAs.

The inaugural YouTube Music Awards will take place on November 3 and livestream globally starting at 6 pm ET. Kia has signed on as the exclusive title sponsor for the 90-minute event that will only be available for viewing on the Google-owned video service.

SpotXchange, Inc., announced the launch of the SpotXchange platform, which offers publishers the industry’s highest level of transparency within programmatic video advertising. SpotXchange’s end-to-end platform creates unprecedented control for publishers’ inventory, and platform customer NDN has already experienced a notable increase in yield as a result.

“NDN has been eager to tap into the programmatic opportunity and SpotXchange has made it easy for us to navigate the growing automated world”

Unlike other video advertising platforms, SpotXchange helps alleviate publishers’ concerns over channel conflict and CPM pricing degradation with unparalleled transparency into buy side behavior. Publishers can utilize all their major video demand sources including ad networks, demand side platforms (DSPs) and agency trading desks (ATDs), as well as direct sales, and choose between an open market or programmatic direct deals through the SpotXchange platform. SpotXchange will guide publishers through the platform, providing actionable insights on data and offering managed services where needed. Publishers including NDN use the SpotXchange platform to drive greater efficiencies through programmatic while maximizing yield for their video ad inventory.