Global asset management firm, MFS Investment Management selected Draftfcb Chicago as its global agency of record. In addition, Initiative was tapped to handle media planning and buying duties.
Draftfcb will provide MFS with strategic branding and advertising support, including print and digital solutions. Pile and Company managed the review. Allen & Gerritsen previously handled the
account. MFS spent $6.8 million in measured media in 2012, according to Kantar Media, and $5 million from January-June, 2013.
