• by Mark Walsh  @markfwal, October 10, 2013

Startup LiquidM on Thursday announced the public launch of its white-label mobile ad management service as well as raising $5 million in venture funding. The company says its mobile ad-buying platform optimizes spending according to performance targets and can be customized for agencies, DSPs, trading desks and other parts of the ad ecosystem.

Its $5 million in first-round financing came from investors including Blumberg Gapital, Earlybird and Asset Management and will be used to accelerate the growth and marketing of its technology. Companies using its open platform include Turkish mobile ad network Mobilike and mobile ad company Madvertise.