Addante: Ad Techers Must Focus On Engineering And Innovation

Wired, Thursday, October 10, 2013 4:41 PM

"For an industry that has existed for only a short time, there have been massive developments in what our technologies are capable of achieving. But for the industry to excel, we need to focus on engineering our technologies, and writing smart, data-driven algorithms and code," Frank Addante, founder of Rubicon, wrote on Wired.

Read the whole story at Wired »

ad technology

Next story loading

About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.