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Addante: Ad Techers Must Focus On Engineering And Innovation

  • Wired, Thursday, October 10, 2013 4:41 PM
"For an industry that has existed for only a short time, there have been massive developments in what our technologies are capable of achieving. But for the industry to excel, we need to focus on engineering our technologies, and writing smart, data-driven algorithms and code," Frank Addante, founder of Rubicon, wrote on Wired.

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