The Mobile Marketing Association on Monday announced
Millennial Media CEO Paul Palmieri was appointed as chair of the trade group’s global board of directors. He succeeds Cameron Clayton, president, digital group, at The Weather Company.
The MMA also elected four new members to its global board: John Costello, president, global marketing & innovation, Dunkin’ Brands, and Marc Speichert, CMO, L’Oreal USA; Robert Tas,
managing director, head of digital marketing, JP Morgan Chase; and Wanda Young, VP, media & digital marketing, Walmart.
New and reelected members of the MMA North America board of directors include Edward Kaczmarek, director of innovation & emerging
technology, Mondelez, Doug Rozen, SVP, general manager, MXM Mobile, and Amit Shah, VP, online, mobile & social, 1-800-Flowers.com.