A study done for the IAB finds UK smartphone penetration and the roll-out of various 4G networks has seen not only mobile budgets undergo a step change from 1.7 million pounds in the first half of
2012 to 23 million pound in the first half of 2013, but digital advertising budgets increasing to a record 3.04 billion poounds in the first six months of 2013, a year-on-year increase of 17.5%
Overall, the report found that UK Web users now spend an average of one in every 12 waking minutes each day online.
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