Linking Brand-Loyalists With Shows

If you’re highly attached to a brand, you’ll buy it more often, be less price-sensitive, go deeper into the product line, and pay 2.5 more attention to the brand’s ads. You’ll also contribute 47% more revenue to that company over a 12-month period than average. So emotional attachment translates directly to higher revenue for certain brands, according to Gary Reisman, CEO, NewMediaMetrics, speaking at MediaPost’s Video Insider Summit. The company’s analytics solution aims to map brands with high attachment levels with TV shows to help agencies match brands to media properties. 30% of Apple high-value buyers, for instance, were highly attached to TV program “Prisoners of War.”

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