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In Europe, SpotXChange Says One-Third of Video Buys Will Be Programmatic by 2017; Now Only 4.6% Are

The European programmatic video market will grow an average 77.1% a year from 2012 to 2017, reaching €626.5 million across Europe’s ‘Big Five’ markets, says research from SpotXchange. The survey says only 4.6% of European online video advertising revenue is now generated programmatically. By 2017, one-third will.

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