Around the Net

Commentary

Don't Be Scared Of Real-Time Marketing

Say Media today posted an article in Say Daily titled, "Real-Time Marketing Doesn't Have to Be Scary." The article says that real-time marketing is "here to stay," and that brands need a "solid brand strategy and good old-fashioned marketing discipline" to succeed in real-time marketing efforts.

Read the whole story at Say Media »

Next story loading loading..
About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.